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Research
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Kinsella/Novak employs a variety of proprietary research methods to establish targeted profiles of potential class members and correlates this information with consumer usage of products, services and media. Databases are developed outlining class member distribution for purposes of geographic targeting through product distribution records and zip code analyses. All media selections are based on this profile in order to ensure the highest reach of the potential class members and frequency of message exposure.
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Media-Based Notification Campaigns |
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Since its inception, Kinsella/Novak has designed and implemented more national and statewide programs providing notice to unidentified class members than any other firm. Kinsella/Novak crafts synergistic campaigns that reach and inform using an appropriate mix of communication vehicles based in the following practice areas: |
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Media-Based Notification Campaigns |
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Recognized as a full service advertising agency, Kinsella/Novak targets the print, electronic or online media that most efficiently reaches class members.
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Constructs the most cost-effective media schedule utilizing advertising industry-based research, selection and evaluation tools.
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Drafts, designs and produces all advertising in-house including print advertising, radio and television spots.
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Conducts the advertising "buy," using established relationships and special class action advertising discounts to secure placement of ads.
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Provides the court with reliable estimates of audience penetration that demonstrate the reach of class members through media buying and performance analysis.
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Public Relations / Non-Paid Media
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Kinsella/Novak offers a variety of public relations ("earned media") services executed by communication specialists that seek to supplement and amplify notice to class members through communication vehicles they regularly use and trust.
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Utilizes national wire services; press releases to reporters targeted by subject area; satellite distribution of pre-produced video and audio news releases to radio and television outlets; and "kick-off" press conferences to complement the paid notice program.
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Identifies third-party associations, organizations, institutions and individuals that communicate with class members and can serve as credible sources of information.
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Internet / Online Notice
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Kinsella/Novak develops and designs dedicated notification Internet sites which class members can visit to view pertinent notice materials, download a claim form and access attorneys or administrators.
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Selects and registers site domain names and promotes the site through registration on thousands of search engines.
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Creates easy to navigate sites that are constructed behind firewall protection with the latest online security features and monitored 24-hours a day to insure that the data collected is protected and remains confidential.
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Provides in-depth site reporting and database collection.
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Implementation
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Kinsella/Novak guarantees the notice campaign has the desired effect by coordinating and insuring quality control in every aspect of the response infrastructure involved with the entire implementation. Kinsella/Novak documents it all— the number of phone calls, the number of notice packages sent, the precise reach and frequency of all advertising, the value of all "earned media" placements and all other variables that can be quantified.
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Expert Testimony
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Kinsella/Novak prepares testimony in the form of detailed affidavits and declarations providing the results of the notice program. The Courts, plaintiffs and defendants can be confident that a notification program designed and implemented by Kinsella/Novak Communications will reach class members most efficiently with compelling communications and will meet the highest standards of required adequacy.
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