• Daniel v. Aon Corporation
  No. 99 CH11893 (Ill. Cir. Ct., Cook Cty.)
  
  An extensive publication program through consumer, insurance and business publications supplemented direct mail notice to approximately 1.7 million class members. A significant amount of business and consumer audiences were reached through a combination of direct notice and publications such as Fortune, Business Week and The Wall Street Journal.
  
  
• McNeil v. American General Life and Accident Insurance Co.
  No. 8-99-1157 (M.D. Tenn.)
  
  The class was comprised of approximately 9.1 million low income individuals residing primarily in rural areas in the South who purchased accident, life, burial and health insurance sold door-to-door over multiple decades. Class members were essentially unidentifiable due to a lack of records. However, syndicated research indicated that the elderly target audience consisted of heavy television watchers. Therefore, a television-based notice program was implemented.
  
  Because the current door-to-door sales routes were essentially the same as those used over time, a zip code database based on current policyholders was constructed to identify geographic areas most likely to have class members.
  
  The zip code information was sorted by media market to facilitate the targeting and purchasing of media within specific geographic areas. Each media market was ranked and indexed by the number of policyholders in that geographic area and by the incidence of policyholders within the Designated Market Area population of Adults 55+. Spot television in 66 media markets, community newspapers, African American newspapers, and national print publications were used to reach the class.
  
  
• Nealy v. Woodmen of the World Life Insurance Co.
  No. 3:93 CV-536 BN (S.D. Miss.)
  
  

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