Eugene Higgins v. Archer-Daniels Midland Co.
D-0202-CV-200306168 (Bernalillo Cty. Ct., New Mexico)

Top business management and adult consumers were the two targets of this print publication program designed to reach purchasers of Monosodium Glutamate (MSG) in 22 states, the District of Columbia and Puerto Rico. Multiple insertions in 17 trade publications such as Restaurant Business, Frozen Food Age and Food Technology as well as newspaper supplements and consumer magazines such as Reader's Digest and US News and World Report advised class members of their rights in this cy pres settlement.
Giral v. F. Hoffmann-La Roche, Ltd.
C.A. No. 98-CA-7467 (D.C. Super. Ct.)

This class action, involving indirect purchasers of vitamins, included both businesses and consumers who may have paid more for vitamins in food and other products due to alleged antitrust activities. An intensive print media campaign included advertisements in the The Wall Street Journal, USA Today, The New York Times, Parade, USA Weekend, Business Week, Inc. Magazine, Money, National Geographic, Newsweek, PC Magazine, People, Reader’s Digest, Sports Illustrated, Time, and US News and World Report. Advertisements were also placed in 527 daily newspapers, three newspapers in Puerto Rico, and 81 trade publications. An extensive press outreach to trade, business and agricultural editors and publications also was implemented.
In re Compact Disc Minimum Advertised Price Antitrust Litigation
M.D.L. No. 1361 (D. Me.)

Kinsella/Novak implemented a comprehensive notice plan to reach the 75 million consumers who were affected by In re Compact Disc Minimum Advertised Price Antitrust Litigation, and were entitled to a share of the $64 million settlement. The plan, directed to teens and adults, was structured around advertisements placed in 16 high circulation national consumer publications, such as Cosmopolitan, Rolling Stone, People and National Geographic, as well as spots aired on radio stations which comprise the Premier Radio Network and XM Satellite Radio Network. 3.5 million claims were filed online.
In re Nasdaq Market-Makers Antitrust Litigation
M21-68 (RWS), 94-CV-3996 (RWS), M.D.L. No. 123 (S.D.N.Y.)

Kinsella/Novak's work on the Nasdaq litigation notice program was notable for the sustained and innovative use of site-based Internet advertising to reach potential class members. The firm placed banner advertisements on financial Web sites (e.g., TheStreet.com, MotleyFool.com) heavily frequented by active investors. In addition, Kinsella/Novak advertised in a mix of financial and consumer publications, designed to reach both heavy and light investors.
Sorbates Litigation
Kelley Supply, Inc. v. Eastman Chemical Company, No. 99CV001528 (Wis. Cir. Ct., Dane County) and
Orlando's Bakeries v. Eastman Chemical Company, No. 99-560-II (Tenn. Chan. Ct., Davidson County)

These antitrust cases involved potassium sorbate and sorbic acid ("Sorbates"), which is used to inhibit the growth of mold in high moisture and/or high sugar content food products, such as cheese, baked goods, jams, jellies and other processed foods. Notice targeted to industries using Sorbates included newspaper ads in the daily newspapers of 13 states and the District of Columbia and trade publications targeted to industries where Sorbates were widely used.
In re Motorsports Merchandise Antitrust Litigation
No. 1:97-CV-2314-TWT (N.D. Ga.)
In re Toys "R" Us Antitrust Litigation
Master File No. CV-97-5714 (NG) (JLC) (E.D.N.Y.) M.D.L. No. 1211
State of Florida v. Nine West Group, Inc.
CV C.A. No. 00-CV-1707 (S.D.N.Y.)